We are PurityBox, a company from Serbia, a Serbian distributor of several brands for children, with our two stores in Belgrade and one in Zagreb, where we have been organizing the best get-togethers for ten years. We choose brands that are committed to quality, environmental protection and respect for human rights.

"My children were born in Korea, Germany and Spain. Observing parents and families around me who didn't have enough time or energy to find healthier and ecological brands for children, the countless experiences I gathered around the world, I wanted to share with you in 2014. That's how PurityBox was born!"

10 years later, our concept store has become an important reference in the world of brands and products dedicated to children. I see how your families develop, become bigger, we grow along with them, we expand our range by listening to your needs.

We are still guided by the same principles: finding brands that are safe for the whole family, that we love and will strive to bring joy to your homes.

Children's world is our world! "Wish something nice" is our slogan.

Whether it's fashion, baby care or nursery decor, my team and I pride ourselves on curating the best brands for kids and the whole family. <3 "